I’ve recently been discussing the concept of time, and how unfortunately I am unable to change it’s natural laws of changing too quickly or too slowly. Some of my clients want it to slow down… some of my clients want it to stop. Other clients feel that it needs to move more quickly. I’ve had to explain to them that, although I am highly skilled, I am unable to master time.
When helping clients with Search Engine Optimization, it seems everybody wants everything to happen today. They think that, doing a little metatag optimization, making sure plenty of keywords are in the content, having a well developed site, and then doing some generic link building and blogging should all result in overnight results. Alas… that probably isn’t the case.
SEO takes time… and consistent effort in order to be successful. You’ll need to focus on how long it will take you to get realistic results. If your competition on page 1 has been optimizing for years, 3 months isn’t going to get you in 2nd place right underneath their organic placement. Long term focus is needed when looking at SEO solutions.
There was a fantastic article written in Search Engine Watch about this… I highly recommend you browsing it. It’s called “Give SEO Time!” and you really need to spend 3 minutes reading more about it.
Filed under: Google, Internet Marketing, MSN, SEO, Search Marketing, Search Optimization, Yahoo | Tagged: Internet Marketing, Search Marketing, Search Optimization, SEO
